Handbook of strategic public relations and integrated communications (Record no. 88553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-059391-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Caywood, Clark L. ed |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of strategic public relations and integrated communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXVI+574 |
| Other physical details | 25cm; HB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| -- | Communication in management |
| -- | Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | Reference | 25/03/2010 | 658.45 CAY | 28130 | 29/04/2013 | 22/06/2019 | Books |