Case studies in marketing communication (Record no. 91183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00278nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-1026-9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | ICFAI, Institute |
| Place of publication, distribution, etc. | Hyderabad |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.8 ICA | 30802 | 29/04/2013 | 22/06/2019 | Books |