Mass affluence:seven new rules of marketing to todays consumer (Record no. 91822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-59139-196-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nunes, Paul; Johnson, Brian |
| 245 ## - TITLE STATEMENT | |
| Title | Mass affluence:seven new rules of marketing to todays consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Harvard Publications |
| Place of publication, distribution, etc. | Boston, MA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii+269 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.8342 NUN | 31444 | 29/04/2013 | 22/06/2019 | Books |