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Marketing 101:how to use the most powerful ideas in marketing to get more customers and keep them (Record no. 92036)

MARC details
000 -LEADER
fixed length control field	02945nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-471-91690-1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sexton, Don
245 ## - TITLE STATEMENT
Title	Marketing 101:how to use the most powerful ideas in marketing to get more customers and keep them
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2006
Name of publisher, distributor, etc.	John Wiley & Sons
Place of publication, distribution, etc.	Chichester
300 ## - PHYSICAL DESCRIPTION
Extent	xiii; 319 p.
Other physical details	24 cm ; Hard
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Ch. 1. Trump on marketing by Donald Trump <br/>Ch. 2. What is marketing? <br/>Ch. 3. Building a marketing strategy <br/>Ch. 4. Understanding your customers <br/>Ch. 5. Measuring and managing your perceived value <br/>Ch. 6. Understanding your competitors <br/>Ch. 7. Understanding your organization's capabilities <br/>Ch. 8. Understanding your overall competitive environment <br/>Ch. 9. Identifying your possible markets <br/>Ch. 10. Selecting your key target market <br/>Ch. 11. Possibly the most important chapter in this book : positioning your product or service <br/>Ch. 12. Creating your most valuable asset : your brand <br/>Ch. 13. Developing your growth plan <br/>Ch. 14. Determining your focus for growth <br/>Ch. 15. Increasing your customer satisfaction <br/>Ch. 16. Product/service design <br/>Ch. 17. Integrating customer communications <br/>Ch. 18. Advertising <br/>Ch. 19. Identifiers <br/>Ch. 20. Sales promotion <br/>Ch. 21. Personal selling <br/>Ch. 22. Public relations <br/>Ch. 23. Internet marketing <br/>Ch. 24. Pricing <br/>Ch. 25. Guerrilla marketing <br/>Ch. 26. Financial analysis for smart marketing decisions <br/>Ch. 27. Conducting marketing research <br/>Ch. 28. Forecasting <br/>Ch. 29. The marketing plan.
520 ## - SUMMARY, ETC.
Summary, etc.	With step-by-step instructions ... this ... guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and - with real-world guidance from [the author] - you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base. Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, [this book] provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it - whether you're running a small business or a major corporation - this comprehensive guide explains everything you need to know about modern marketing. [From this book,] you'll learn how to: master the basics of great marketing; understand customers, competitors, and market conditions; find your target market; position your product or service against the competition; create a great brand; develop a marketing plan; grow your business; increase customer satisfaction; price your products effectively; advertise and promote your business; use the Internet to reach new customers; employ guerrilla marketing techniques; forecast sales and profits, and much more.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
--	United States
--	Business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				GSB Collection			25/03/2010	2	658.8 SEX	31662	08/08/2016	25/07/2016	22/06/2019	Books