Direct marketing in practice (Record no. 95534)
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000 -LEADER | |
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fixed length control field | 00525nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100324s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978 0 7506 242 82 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Thomas, Brain; Housden, Matthew |
245 ## - TITLE STATEMENT | |
Title | Direct marketing in practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2002 |
Name of publisher, distributor, etc. | Butterworth Heinemann |
Place of publication, distribution, etc. | Oxford |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 348 p. |
366 ## - TRADE AVAILABILITY INFORMATION | |
Detailed date of publication | 2002 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Includes Glossary and index |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
-- | No. BIP-CRSL/39684 dt. 08/05/2008 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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GSB Collection | 25/03/2010 | 658.83 THO | 35344 | 29/04/2013 | 22/06/2019 | Books |