We are like that only: understanding the logic of consumer India (Record no. 95756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-67099-944-X. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | We are like that only: understanding the logic of consumer India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Penguin |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii+281p. |
| Other physical details | 23 cm ; Hard |
| 500 ## - GENERAL NOTE | |
| General note | This book Gratis received from our Chairman Mr.Narayanan Vaghul<br/>Rs.495 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| -- | Consumption (Economics) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.8343 BIJ | 36630 | 29/04/2013 | 22/06/2019 | Books |