Internet marketing : strategy, implementation, and practice (Record no. 95794)

MARC details
000 -LEADER
fixed length control field 00737nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131725191
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave Et.al.
245 ## - TITLE STATEMENT
Title Internet marketing : strategy, implementation, and practice
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.,
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 544p.
Other physical details 26 cm ; Pbk
500 ## - GENERAL NOTE
General note Gratis Received from the Publisher Rs.859/-
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Internet marketing fundamentals<br/>Part II: Internet strategy development<br/>Part III: Internet marketing: implementation and practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
-- Internet
-- Electronic commerce
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.pearsoned.co.in/web/books/9788131725191_Internet-Marketing_Dave-Chaffey.aspx">http://www.pearsoned.co.in/web/books/9788131725191_Internet-Marketing_Dave-Chaffey.aspx</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        GSB Collection     25/03/2010   658.84 CHA 36813 09/09/2015 22/06/2019 Books
        GSB Collection     04/11/2015   658.84 CHA B2005 04/11/2015 04/11/2015 Books

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