Branded entertainment: product placement and brand strategy in the entertainment business (Record no. 96251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 5151 6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehu, Jean-Marc |
| 245 ## - TITLE STATEMENT | |
| Title | Branded entertainment: product placement and brand strategy in the entertainment business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 266 p. |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 3 | 659.1 LEH | 37601 | 08/09/2018 | 17/08/2018 | 22/06/2019 | Books |