Retail management: a strategic approach (Record no. 96624)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01292nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-8131733769 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry; Evans, Joel R,; Mathur, Mini |
| 245 ## - TITLE STATEMENT | |
| Title | Retail management: a strategic approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Pbk |
| Extent | xxvii,652 p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.789/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade--Management |
| -- | Retail Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9788131733769_Retail-Management_Barry-Berman.aspx">http://www.pearsoned.co.in/web/books/9788131733769_Retail-Management_Barry-Berman.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.87 BER | 38147 | 29/04/2013 | 22/06/2019 | Books |