Managing marketing an applied approach (Record no. 96771)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02270nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126548514 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel.; Shekhar Singh, Siddharth |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing an applied approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | Wiley |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 28cm ; Pbk |
| Extent | xxviii, 677 +113 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section I: Marketing and the Firm <br/>Chapter 1: Introduction to Managing Marketing <br/>Chapter 2: The Value of Customers <br/><br/>Section II: Fundamental Insights for Strategic Marketing <br/>Chapter 3: Market Insight <br/>Chapter 4: Customer Insight <br/>Chapter 5: Insight about Competitors, Company, and Complementers <br/>Chapter 6: Marketing Research <br/>Transition to Strategic Marketing <br/><br/>Section III: Strategic Marketing<br/>Imperative 1: Determine and Recommend<br/>Which Markets to Address<br/>Chapter 7: Identifying and Choosing Opportunities <br/>Imperative 2: Identify and Target Market Segments<br/>Chapter 8: Market Segmentation and Targeting<br/>Imperative 3: Set Strategic Direction and Positioning<br/>Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success<br/>Chapter 10: Managing through the Life Cycle <br/>Chapter 11: Managing Brands <br/><br/>Section IV: Implementing the Market Strategy<br/>Imperative 4: Design the Market Offer<br/>Part A. Providing Customer Value<br/>Chapter 12: Managing the Product Line<br/>Chapter 13: Managing Services and Customer Service <br/>Chapter 14: Developing New Products<br/><br/>Part B. Communicating Customer Value<br/>Chapter 15: Integrated Marketing Communications <br/>Chapter 16: Mass and Digital Communication<br/>Chapter 17: Directing and Managing the Field Sales Effort<br/><br/>Part C. Delivering Customer Value<br/>Chapter 18: Distribution Decisions <br/><br/>Part D. Getting Paid for Customer Value<br/>Chapter 19: Critical Underpinnings of Pricing Decisions <br/>Chapter 20: Setting Prices <br/><br/>Imperative 5: Secure Support from Other Functions<br/>Chapter 21: Ensuring the Firm Implements the Market Offer as Planned<br/><br/>Imperative 6: Monitor and Control<br/>Chapter 22: Monitoring and Controlling Firm Performance and Functioning <br/><br/>Section V: Special Marketing Topics<br/>Chapter 23: International, Regional, and Global Marketing<br/>Chapter 24: Rural Marketing in India <br/><br/>Endnotes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Managing - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | http://www.wileyindia.com/managingmarketing.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 2 | 658.8 CAP | 38296 | 04/02/2020 | 14/01/2020 | 22/06/2019 | Books |