Services marketing people technology, strategy (Record no. 96780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00943nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131759394 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher Et.al |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing people technology, strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 25 cm ; Pbk |
| Extent | XXI, 683 p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions--Marketing |
| -- | Customer services--Marketing |
| -- | Marketing--Management |
| -- | Service industries--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | Gratis received from the Publisher | 1 | 658.804 LOV | 38305 | 25/07/2016 | 19/07/2016 | 22/06/2019 | Books |