Four pillars of profit - driven marketing: how to maximize creativity, accountability, and ROI (Record no. 98454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01396nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0070147010 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moeller, Leslie H; Landry, Edward C; Kinni, Theodore |
| 245 ## - TITLE STATEMENT | |
| Title | Four pillars of profit - driven marketing: how to maximize creativity, accountability, and ROI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 231p. |
| Other physical details | Hard Bound |
| 500 ## - GENERAL NOTE | |
| General note | SBDH |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing’s fifth “P”<br/>1. The marketers challenge<br/>2. Marketing and ROI microeconomics<br/>3. The marketing ROI mind set and Pillars<br/>4. Building analytical prowess<br/>5. Tools for transforming analytics into working knowledge<br/>6. Creating process driven profitability<br/>7. Aligning the organization around marketing ROI<br/>8. Undertaking the marketing ROI transformation |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| -- | Communication in marketing |
| -- | Rate of return |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/12/2006 | - | 0.00 | 658.8 MOE | 40084 | 10/05/2013 | 22/06/2019 | Books |