Don't flirt with rural marketing : the handbook of rural marketing (Record no. 98679)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 02248nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788185984629 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8009174 RAJ |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rajan R V |
245 ## - TITLE STATEMENT | |
Title | Don't flirt with rural marketing : the handbook of rural marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Productivity & Quality Publishing Pvt. Ltd. |
Place of publication, distribution, etc. | Chennai |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 102p. |
Other physical details | 23 cm ; Pbk |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | TABLE OF CONTENTS<br/>Step 1: Commitment from the Top Management<br/>Step 2: Setting Clear Objectives<br/>Step 3: Choosing the Right Product to be promoted in Rural Markets<br/>Step 4: Understanding the Mindset of the Rural Consumers<br/>Step 5: Getting a Dedicated Task Force<br/>Step 6: Ensuring Availability<br/>Step 7: Choosing an Agency with Specific Skills In Rural Marketing<br/>Step 8: Developing a Focused Communication Strategy<br/>Step 9: Developing a Communication Delivery (Media) Strategy<br/>Step 10: Below-the-Line (BTL) Activities or ?Experiential Marketing?-an Integral part of Rural Marketing<br/>Step 11: AV Van (video on Wheels)-an Effective Medium<br/>Step 12: Developing Fool Proof Implementation Plans<br/>Step 13: Providing Adequate Funds for Rural Marketing in the Organisatioin?s Budget<br/>Step 14: Evaluating the Results <br/>Technology in Rural Marketing<br/>Lessons to be learnt from Regional Brands<br/>List of Select Books on Rural Marketing |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The Fourteen step approach outline in the book will provide a practical guide even to seasoned marketers, and to those who are planning to go rural for the first time. These are the steps that every company should follow, especially if they want to build their branch in rural India.<br/><br/><br/>Based on four decades of practical experience as a Rural Marketing specialist, the author attempts to share with the readers, he lessons that and his team at Anugrah Madison have learnt, over the years, in conceiving and implementing Rural Marketing initiatives for corporate clients.<br/>Readers will find in the book the contact details of organizations and companieswhich provide a variety of support services to rural marketers-a first of its kind ready reckoner which will help them in planning and executing Rural Marketing initiatives. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Rural development |
-- | Marketing - India |
-- | Advertising - Marketing and public relations |
-- | Recreational vehicles |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
GSB Collection | 20/11/2016 | 395.00 | 658.8009174 RAJ | 40310 | 10/05/2013 | 22/06/2019 | Books |