Strategic marketing (Record no. 98974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02884nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682603 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Indiana Books & Journals Rs.925/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Strategic Marketing 1. Market-Driven Strategy <br/>2. Corporate, Business and Marketing Strategy <br/>Cases for Part I<br/>Nokia Corporation <br/>Charles Schwab Corporation <br/>McKinsey & Company<br/>Part Two: Markets, Segments and Customer Values 3. Markets And Competitive Space <br/>4. Strategic Market Segmentation <br/>5. Capabilities For Continuous Learning About Markets <br/>Cases for Part II<br/>Wi-Fi Incorporated <br/>Nike Incorporated <br/>Campbell Soup Company <br/>Johnson & Johnson<br/>Part Three: Designing Market-Driven Strategies 6. Market Targeting and Strategic Positioning <br/>7. Strategic Relationships CRM Appendix <br/>8. Planning for New Products <br/>Cases for Part III<br/>Samsung Electronics <br/>McDonald’s <br/>Apex Chemical Company <br/>Cisco Systems, Incorporated<br/>Part Four: Market-Driven Program Development 9. Strategic Brand Management <br/>10. Value Chain Strategy <br/>11. Pricing Strategy And Management <br/>12. Promotion, Advertising and Sales Promotion Strategies <br/>13. Sales Force, Internet and Direct Marketing Strategies <br/>Cases for Part IV<br/>Planet Starbucks <br/>Hennes & Mauritz <br/>Dell, Incorporated <br/>Sun Microsystems, Incorporated<br/>Part Five: Implementing and Managing Market- Driven Strategies 14. Designing Market-Driven Organizations <br/>15. Marketing Strategy Implementation and Control <br/>Cases for Part V<br/>Verizon Communications, Incorporated <br/>General Motors Corporation <br/>Yahoo! Incorporated <br/>PSA Peugeot Citroen SA<br/>Part Six: Comprehensive Cases<br/>Microsoft Corporation <br/>Samsung Electronics <br/>General Electric Appliances <br/>Slendertone <br/>Toyota <br/>Pfizer, Inc. Animal Health Products (A) <br/>Capital <br/>Dura-Plast, Incorporated <br/>Wal-Mart <br/>Blair Water Purifiers <br/>Murphy Brewery Ireland Limited <br/>Dairyland Seed Company <br/>International Business Machines <br/>L’Oreal Nederland <br/>T. Kearney <br/>Camar Automotive Hoist <br/>Proctor & Gamble Corporation <br/>Hewlett-Packard Company <br/>Nanophase Technologies Corporation <br/>CUTCO International <br/>Smith & Nephew – Innovex <br/>Sun Microsystems <br/>Telus Mobility <br/>Tri-Cities Community Bank <br/>Cima Mountaineering Incorporated |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.mheducation.co.in/9780070682603-india-strategic-marketing">https://www.mheducation.co.in/9780070682603-india-strategic-marketing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/07/2005 | "1163 27/06/2011 " | 525.00 | 658.802 CRA | 40612 | 10/05/2013 | 22/06/2019 | Books |