Ensuring socially responsible resettlement: guidelines for integrating transparency and accountability in resettlement and rehabilitation (Record no. 99050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02255nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029059 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 HUG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, Arthur Middleton |
| 245 ## - TITLE STATEMENT | |
| Title | Ensuring socially responsible resettlement: guidelines for integrating transparency and accountability in resettlement and rehabilitation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 598p. |
| Other physical details | 23 cm ; HB |
| 500 ## - GENERAL NOTE | |
| General note | Gratis received from Publisher |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 How Database Marketing Has Changed <br/>2 The "Vision Thing" <br/>3 Lifetime Value: The Way to Measure Marketing Programs <br/>4 Customer and Subscriber Acquisition <br/>5 Building Profits with Recency, Frequency, and Monetary Analysis <br/>6 From Catalogs to Amazon <br/>7 Loyalty and Retention <br/>8 Making Each Communication an Adventure <br/>9 Listening to Customers <br/>10 Customer Segmentation <br/>11 Transactions, Triggers, and Web Sites <br/>12 Campaign Performance Measurement <br/>13 Analytics and Modeling<br/>14 Testing and Control Groups<br/>15 Social and Mobile Marketing <br/>16 How Often Should You Communicate? <br/>17 Building Retail Store Traffic <br/>18 Financial Services <br/>19 Business-to-Business Database Marketing <br/>20 Why Databases Fail <br/>21 Outsourcing <br/>22 The Future of Database Marketing <br/>23 A Farewell to the Reader |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities—and this thoroughly updated new edition has everything you need to seize them all.<br/><br/>Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.<br/><br/>Completely revised and updated, this new edition covers all the foundational database marketing principles and practices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing -- Planning |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/08/2002 | 08.02.2011 | 658.84 HUG | 40689 | 10/05/2013 | 22/06/2019 | Books |