Sales management (Record no. 99074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01294nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9 780 198 072 027 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Pradip Mallik |
| 245 ## - TITLE STATEMENT | |
| Title | Sales management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 492 p. |
| Other physical details | 25 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis from publisher |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I- Personal Selling<br/>1. An Introduction to Personal Selling<br/>2. Personal Selling: Approaches and Strategies<br/>3. Personal Selling process<br/>Part II: Organization of Sales Force Functions<br/>4. Sales Force Management<br/>5. Sales Organization<br/>6. Sales Territory<br/>Part III: Managing the sales team<br/>7. Sales persons and Sales Managers: Role and Responsibility<br/>8. Sales Force Recruitment<br/>9. Sales Force Selection<br/>10. Sales Training<br/>11. Sales Force Motivation<br/>12. Directing the Sales Force<br/>13. Sales Force Compensation<br/>14. Sales Force Performance<br/>Part IV: Financial aspects of Sales<br/>15. Sales Budgeting and Forecasting<br/>16. Sales and Cost Analysis<br/>Part V: Strategy and Modern Approaches<br/>17. Sales Strategy<br/>18. Selling under Globalization and Modern Approaches<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sales Management is a composite textbook designed to meet the requirements of management students specializing in Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales Performance |
| -- | Sales management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/08/2009 | 08.09.2011 | 295.00 | 658.81 KUM | 40713 | 10/05/2013 | 22/06/2019 | Books |