Brand failures :the truth about the 100 biggest branding mistakes of all time (Record no. 99165)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00360nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130509s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9 780 749 462 994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 HAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand failures :the truth about the 100 biggest branding mistakes of all time |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| 500 ## - GENERAL NOTE | |
| General note | Viva |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/11/2008 | 152 - 31/05/2012 | 395.00 | 12 | 9 | 658.827 HAI | 40805 | 21/02/2018 | 03/02/2018 | 22/06/2019 | Books |