Case studies in marketing (Record no. 99202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01299nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9 788 131 757 970 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balakrishna, Sidharth |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 154 p. |
| Other physical details | 23 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Ane Books B2190 Gratis Rs.333/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Fair & Lovely: Creating Demand<br/>2. BPCL: Ushering in a Retail Revolution<br/>3. Frooti’s Innovative Campaign<br/>4. Britannia Industries Ltd.: Revitalizing a Brand<br/>5. Haldiram’s: Getting the Four Ps Right<br/>6. Maruti Suzuki<br/>7. Coca-Cola<br/>8. Bharti Airtel: Ringing in a Revolution<br/>9. All Out’s Audacious Strategy<br/>10. Discovery Channel: Going Local<br/>11. Project Shakti : Tapping the Fortune at the Bottom of the Pyramid<br/>12. Food for Further Thought |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| -- | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/12/2019 | 11-12/6618/ 04/01/2012 | 299.00 | 658.8 BAL | 40843 | 10/05/2013 | 22/06/2019 | Books | |||||||
| GSB Collection | 28/08/2016 | 0.00 | 658.8 BAL | B2190 | 31/08/2016 | 31/08/2016 | Books |