Strategic brand management: building, measuring, and managing brand equity (Record no. 99256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130509s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9 788 131 756 898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| 500 ## - GENERAL NOTE | |
| General note | Ane Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 20/02/2024 | 6626 05/01/2012 | 550.00 | 1 | 658.827 KEL | 40897 | 13/08/2013 | 06/08/2013 | 22/06/2019 | Books |