Strategic brand management

By:

Kishen, Ram & Dutta, Nalini

Material type: Text

TextPublication details: Ane Books New Delhi 2013Edition: -Description: iv,310pISBN:

9789382127253

Subject(s):

Product management; Brand name products

DDC classification:

658.827 KIS

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KIS (Browse shelf(Opens below))	Available		B82

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2 Strategic brand management: Building, measuring, and managing brand equity
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