Services marketing people technology, strategy

By:

Lovelock, Christopher Et.al

Material type: Text

TextPublication details: Pearson New Delhi 2011Edition: 7Description: XXI, 683 25 cm ; PbkISBN:

9788131759394

Subject(s):

Services Marketing

DDC classification:

658.804 LOV

Summary: Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.804 LOV (Browse shelf(Opens below))	Available		B630

Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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