Designing and managing a research project : a business students guide

By:

Polonsky, Michael Jay

Material type: Text

TextPublication details: Sage New Delhi 2013Edition: 2Description: XIII, 279 24 cm; pbkISBN:

9788132105770

Subject(s):

Business Research - Methodology

DDC classification:

650.072 POL

Online resources:

Click here to access online

Contents:

Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.

Summary: This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.0072 POL (Browse shelf(Opens below))	Available		36834
Books	H.T. Parekh Library	GSB Collection	658.0072 POL (Browse shelf(Opens below))	Available		B1057

Choosing a topic --
The role of the supervisor --
Group dynamics and the role of conflict --
Ethical considerations --
Planning the research project --
Literature review --
Data gathering --
Qualitative data analysis --
Quantitative data analysis --
Establishing recommendations --
Presenting the results --
Writing the report --
Oral presentations --
Concluding remarks.

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis

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