Strategic brand management for B2B markets : a road map for organizational transformation

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Material type: Text

TextPublication details: Sage New Delhi 2010Edition: -Description: XV, 262ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 SAR (Browse shelf(Opens below))	Available		B1329

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Previous	658.827 ROM How Brands Grow 2 Revised Edition: including emerging markets, services, durables, B2B and luxury brands /	658.827 ROM Better brand health: measures and metrics for a how brands grow world /	658.827 ROW Digital branding : a complete step-by-step guide to strategy, tactics and measurement	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SAR Brand activism: from purpose to action /	658.827 SCH Corporate branding: purpose/people/process	Next

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