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Lateral marketing : new techniques for finding breakthrough ideas

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Material type: Text

TextPublication details: Wiley India New Delhi 2006Edition: -Description: XVI, 206ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 KOT (Browse shelf(Opens below))	Available		B1351

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Previous	658.8 KOT Marketing management	658.8 KOT Marketing management : a south Asian perspective	658.8 KOT Lateral marketing : new techniques for finding breakthrough ideas	658.8 KOT Lateral marketing : new techniques for finding breakthrough ideas	658.8 KOT Ten deadly marketing sins : signs and solutions	658.8 KOT Marketing insights from A to Z	658.8 KOT Marketing management : a South Asian perspective	Next

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