Virus of the mind : the new science of the meme

By:

Brodie, Richard

Material type: Text

TextPublication details: London Hay House, Inc 2009Description: xxiii, 249p 23cm, Hard BoundISBN:

978-1401924683

Subject(s):

Social psychology Genetic psychology Contagion Public opinion Memetics

DDC classification:

302 BRO

Contents:

Memes 1 -- Mind and behavior -- Viruses -- Evolution -- The evolution of memes -- Sex : the root of all evolution -- Survival and fear -- How we get programmed -- Cultural viruses -- The memetics of religion -- Designer viruses (how to start a cult) -- Disinfection.

Summary: Vrus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, author and creative genius Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Brodie goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War?

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	302 BRO (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 27/08/2023		33787

This book Gratis received from our Chairman Mr.Narayanan Vaghul
$24.95

Memes 1 --
Mind and behavior --
Viruses --
Evolution --
The evolution of memes --
Sex : the root of all evolution --
Survival and fear --
How we get programmed --
Cultural viruses --
The memetics of religion --
Designer viruses (how to start a cult) --
Disinfection.

Vrus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.

In Virus of the Mind, author and creative genius Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Brodie goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War?

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