Business communication : connection in a digital World
Material type: TextPublication details: New Delhi McGraw Hill 2015Edition: 13Description: xxxvii, 772 p. 24 cm ; PbkISBN:- 9789351342960
- 658.45 LES
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.45 LES (Browse shelf(Opens below)) | Available | B2008 |
Gratis received from the Publsiher Rs.699/-
PART 1: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART 2: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a positive Effect PART 3: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Choosing the Best Process and Forms Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making your case with Persuasive Message and Proposals Chapter 10: Conducting a Winning Job Campaign PART 4: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to make your Point PART 5: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART 6: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism through Correctness Appendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos, and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists: Message and Reports Appendix E: Documentation and the Bibliography
"Lesikar's Business Communication provides...Detailed, understandable guidelines for clear, concise, audience-centered communication. Comprehensive coverage of the current types of communication in business, with annotated real-world examples. Expert advice on technologies for communicating. Over 130 contemporary business cases that give students valuable problem-solving practice"--
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