Consumer culture, modernity and identity
Material type: TextPublication details: New Delhi Sage Pub. 2014Description: xI,399P 22 cm ; PbkISBN:- 978-8132111276
- 306.3 CON
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 306.3 CON (Browse shelf(Opens below)) | Available | B2084 |
Shanthi/IN2433/07-03-16 Rs.950/-
I: Lifestyle Choices and Construction of Modernist Identities
II: Global Markets, Local Needs: Fashion and Advertising
III:Subaltern Concerns and Moral Subjectivities
This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.
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