Integrated marketing communication: pentacom

By:

Malaval, Philippe Et.al

Contributor(s):

Philippe Malaval; Marie-Helene Abbo ; Muneesh Kumar ; Jean-Marc Decaudin

Material type: Text

TextPublication details: Delhi Pearson 2015Edition: 4th EdDescription: xxii, 480 p. 23 cm ; PbkISBN:

9789332536845

Subject(s):

Marketing Communication in marketing

DDC classification:

658.802 MAL

Online resources:

Click here to access online

Contents:

Part1. Fundamentals and techniques of communications Part 2. Marketing communications Part 3. Communications for corporations and organizations

Summary: This book is designed for students in business schools and universities pursuing courses in management and mass media or communication. Its application-oriented approach, allows the book to serve as a very useful guide for practicing managers who desire to make their communications with different targets in different contexts more effective.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.802 MAL (Browse shelf(Opens below))	Available		B2208

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Previous	658.802 LEV Guerrilla remix marketing	658.802 LIN Data mining techniques :	658.802 LUT Marketing plan	658.802 MAL Integrated marketing communication: pentacom	658.802 MAR Markets toolkit: the 10 strategies you need to succeed	658.802 MIL Building a storybrand: clarify your message so customers will listen /	658.802 OTT Green Marketing : Opportunity for innovation	Next

Gratis Rs.519/-

Part1. Fundamentals and techniques of communications
Part 2. Marketing communications
Part 3. Communications for corporations and organizations

This book is designed for students in business schools and universities pursuing courses in management and mass media or communication. Its application-oriented approach, allows the book to serve as a very useful guide for practicing managers who desire to make their communications with different targets in different contexts more effective.

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