Grouped : how small groups of friends are the key to influence on the social web

By:

Adams, Paul, MSc.; Adams, Paul

Material type: Text

TextPublication details: Noida Pearson 2013Description: viii, 159 p. PbkISBN:

978-9332502048

Subject(s):

Online social networks Small groups Interpersonal relations Business--Marketing

DDC classification:

658.8342 ADA

Online resources:

Click here to access online

Summary: This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8342 ADA (Browse shelf(Opens below))	Available		B2338

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Previous	658.834 TAH The Indian Consumer: a changing profile	658.834 Und Why we buy: the science of shopping	658.8342 ABR The observational research handbook: understanding how consumers live with your product	658.8342 ADA Grouped : how small groups of friends are the key to influence on the social web	658.8342 ASS Consumer behavior : a strategic approach	658.8342 BAB Consumer Behavior Instruction edition	658.8342 BAT Consumer behaviour: text & cases	Next

Gratis Rs.259/-

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

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