Valuable content marketing : why quality content your key to suceess

By:

Jefferson, Sonja & Tanton, Sharon

Material type: Text

TextPublication details: USA Kogan Page 2015Edition: 2nd EdDescription: xvi,309p. 24 cm; PbkISBN:

978-0749473273

Subject(s):

Marketing Customer relations Internet marketing

DDC classification:

658.8 JEF

Online resources:

Click here to access online

Contents:

00: Introduction Section ONE: Why valuable content? 01: Buying has changed. Has your marketing caught up? 02: What is valuable content and why does it win you business? 03: Guiding principles for your valuable content Section TWO: What valuable content? 04: Blogging 05: Social media 06: Email newsletters 07: Search engine optimization 08: Deeper written content, ebooks, white papers, SlideShares and published books 09: Video, audio, infographics and more 10: Widen your reach: PR, guest blogging, events and paid Advertising Section THREE: How to supercharge your business with valuable content 11: Pulling together a valuable content strategy 12: Making your website valuable 13: How to write valuable content 14: How to sell with valuable content: 15: Winning the challenge of constant content generation 16: Troubleshooting Q&A: answers to the big content questions 17: Conclusion and your new manifesto for marketing people love.

Summary: This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 JEF (Browse shelf(Opens below))	Available		B2475

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00: Introduction

Section ONE: Why valuable content?

01: Buying has changed. Has your marketing caught up?
02: What is valuable content and why does it win you business?
03: Guiding principles for your valuable content

Section TWO: What valuable content?

04: Blogging
05: Social media
06: Email newsletters
07: Search engine optimization
08: Deeper written content, ebooks, white papers, SlideShares and published books
09: Video, audio, infographics and more
10: Widen your reach: PR, guest blogging, events and paid Advertising

Section THREE: How to supercharge your business with valuable content

11: Pulling together a valuable content strategy
12: Making your website valuable
13: How to write valuable content
14: How to sell with valuable content:
15: Winning the challenge of constant content generation
16: Troubleshooting Q&A: answers to the big content questions
17: Conclusion and your new manifesto for marketing people love.

This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

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