Rural marketing : concepts and practices

By:

Dogra, Balram,; Ghuman, Karminder

Material type: Text

TextPublication details: Chennai McGraw Hill 2017Description: xiv, 352p. 24 cm ; pbkISBN:

978-0070660007

Subject(s):

India Rural conditions Rural Markets

DDC classification:

658.80091734 DOG

Summary: Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.80091734 DOG (Browse shelf(Opens below))	Available		B2669

Book well/ BW666/Rs.675 Pd.Rs.506/-

Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting.

There are no comments on this title.

to post a comment.