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Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.
Material type:
TextPublication details: Indianapolis, IN : Wiley Pub., 2011.Edition: 3rd edDescription: xl, 847 p. : ill. ; 24 cmISBN: - 9780470650936 (pbk : alk. paper)
- 9788126534722
- 658.802 LIN
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H.T. Parekh Library | GSB Collection | 658.802 LIN (Browse shelf(Opens below)) | Available | B2812 |
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| 658.802 HIN Management information for marketing 1999-2000 | 658.802 IAC Networks in Marketing : The role of research | 658.802 LEV Guerrilla remix marketing | 658.802 LIN Data mining techniques : | 658.802 LUT Marketing plan | 658.802 MAL Integrated marketing communication: pentacom | 658.802 MAR Markets toolkit: the 10 strategies you need to succeed |
Berry's name appears first on the 2nd ed.
TB 616/2019
Rs.749/-
Includes index.
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