Normal view MARC view ISBD view

Fashion management : a strategic approach / Varley, Rosemary, 1959-; Gee, Liz; Radclyffe-Thomas, Natascha; Roncha, Ana

By:

Varley, Rosemary [author.]

Material type: Text

TextSeries: Basics fashion managementPublisher: London : Macmillan International, 2019Description: xxxi, 326 pages, 25 cmContent type:

text

Subject(s):

DDC classification:

391.0068 VAR

Contents:

1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.

Summary: This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	391.0068 VAR (Browse shelf(Opens below))	Available		K2682

Euro 39.99/-

Includes bibliographical references and index.

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

There are no comments on this title.

to post a comment.