Introduction to media distribution : film, television, and new media / Scott Kirkpatrick.

By:

Kirkpatrick, Scott, 1982- [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138297357

Subject(s):

Mass media -- Marketing

DDC classification:

302.230688 KIR

Contents:

The principles of media distribution -- Developing and distributing media content before it exists -- The acquisition of finished content -- Negotiating and brokering content distribution deals -- Windowing rights and strategizing releases -- Global media distribution -- Marketing, metrics and audience cultivation -- Accounting practices, monetization and business structures -- Practical approaches for kick-starting your career.

Summary: "Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick uses his decade of experience in the distribution arena to explore what fuels the distribution process and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors pre-sell the content. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	SIAS Collection	302.230688 KIR (Browse shelf(Opens below))	Available		K3453

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Previous	302.2300904 BUT Screen culture :	302.23019 SAN Cognitive psychology of mass communication /	302.23021 DEN Categorical statistics for communication research /	302.230688 KIR Introduction to media distribution :	302.23071 INT Internationalizing media studies /	302.23072 CRA Craft of criticism :	302.23082 SHA Media and gender equality	Next

GBP 38.99
AT/3010236/100

Includes bibliographical references (pages [235]-236) and index.

"Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick uses his decade of experience in the distribution arena to explore what fuels the distribution process and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors pre-sell the content. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices"-- Provided by publisher.

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