Brand activism: from purpose to action / Christian Sarkar and Philip Kotler

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Material type: Text

TextPublication details: Haryana Portfolio/Penguin 2021Description: xx, 323 p, 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 SAR (Browse shelf(Opens below))	Available		B3078

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Previous	658.827 ROW Digital branding : a complete step-by-step guide to strategy, tactics and measurement	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SAR Brand activism: from purpose to action /	658.827 SCH Corporate branding: purpose/people/process	658.827 SEN Brand positioning : Strategies for competitive advantage	658.827 SUP Superbrands : an insight into 101 of India's strongest brands Vol.1	Next

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