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Strategic brand management / Alexander Chernev
Material type:
TextPublication details: USA Cerebellum Press 2020Edition: 3rd edDescription: vi, 258 pages : illustrations (some color) ; 24 cmISBN: - 9781936572625 (pbk.)
- 658.827 CHE
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H.T. Parekh Library | 658.827 CHE (Browse shelf(Opens below)) | Checked out to Sathyanarayanan R (F026) | 24/09/2023 | B3595 |
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| 658.827 CHA Brandmaps:the competitive marketing strategy game | 658.827 CHE Understanding brands | 658.827 CHE From brand vision to brand evaluation:The strategic process of growing and strengthening brands. | 658.827 CHE Strategic brand management / | 658.827 CHO Successful branding | 658.827 CHO Successful branding | 658.827 CHO Successful branding |
TB1049/02
Rs.5400/-
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