Crossing the chasm: marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore

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TextPublication details: New York Harper Business, an imprint of HarperCollins Publishers 2014Edition: 3rd edDescription: 273 pages, 21 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 MOO (Browse shelf(Opens below))	Available		B3726

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Previous	658.8 MOL Business marketing: an interaction and network perspectives	658.8 MON Marketing in nonprofit organisations	658.8 MOO Marketing that works in India	658.8 MOO Crossing the chasm: marketing and selling disruptive products to mainstream customers /	658.8 MOR Industrial and organizational marketing	658.8 MOW Video marketing strategy : harness the power of online video to drive brand growth	658.8 MUK marketing management Vol.II	Next

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