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Positioning and branding tourism destinations for global competitiveness / Rahmat Hashim, Mohd Hafiz Mohd Hanafiah and Mohd Raziff Jamaluddin

By:

Hashim, Rahmat

Contributor(s):

Material type: Text

Text

TextSeries: Advances in Hospitality, Tourism, and the Services Industry (AHTSI) BookPublication details: Hershey IGI Global 2019Description: xix, 332 pages : ilustrations ; 27 cmISBN:

9781522572534 (hbk.)

Subject(s):

Tourism -- Marketing

DDC classification:

910.688 HAS

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	910.688 HAS (Browse shelf(Opens below))	Checked out to Sathyanarayanan R (F026)	20/02/2024	B3825

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Previous	910.688 ANH Competitive identity: the new brand management for nations, cities and regions /	910.688 BRA Branding of tourist destinations: theoretical and empirical insights /	910.688 CAM Global perspectives on strategic storytelling in destination marketing /	910.688 HAS Positioning and branding tourism destinations for global competitiveness /	910.688 KUL Managing festivals for destination marketing and branding /	910.688 MIL Handbook of consumer behaviour, tourism and the internet	910.688 MOI How to brand nations, cities and destinations: a planning book for place branding /	Next

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