Kapferer on luxury: how luxury brands can grow yet remain rare / J N Kapferer.

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Material type: Text

TextPublication details: London : Kogan Page 2015.Description: ix, 228 pages, 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 KAP (Browse shelf(Opens below))	Available		B4119

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Previous	658.8 JEF Valuable content marketing : why quality content your key to suceess	658.8 JOI From idea to profit: how to market innovative products and services	658.8 JOS Cases in marketing and strategy	658.8 KAP Kapferer on luxury: how luxury brands can grow yet remain rare /	658.8 KAP Luxury strategy:break the rules of marketing to build luxury brands /	658.8 KAR New horizons in marketing	658.8 KAU Innovations in marketing	Next

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