Road to luxury: the evolution, markets, and strategies of luxury brand management / Ashok Som, and Christian Balnckaert

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TextPublication details: Singapore John Wiley & Sons Inc 2015Description: xiv, 450 pages, 24 cmISBN:

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The road to luxury: the evolution, markets, and strategies of luxury brand management

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	338.47 SOM (Browse shelf(Opens below))	Available		B4112

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Previous	338.47 NIE Reimagining luxury: building a sustainable future for your brand /	338.47 PLA Strategic luxury management: value creation and creativity for competitive advantage /	338.47 SAR Indian film industry: some perspectives	338.47 SOM Road to luxury: the evolution, markets, and strategies of luxury brand management / Ashok Som, and Christian Balnckaert	338.47 SUR Global aviation industry: cases	338.47 THO Deluxe: how luxury lost its luster /	338.47 TUN Luxury world: the past, present and future of luxury brands /	Next

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