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Brand book: an insider's guide to brand building for businesses and organizations / Daryl Fielding
Material type:
TextPublication details: London : Laurence King, 2022.Description: 232 p. ; color illustrations ; 20 cmISBN: - 9781529420173 (pbk.)
- The brand book: an insider's guide to brand building for businesses and organizations
- 658.827 FIE
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.827 FIE (Browse shelf(Opens below)) | Available | B4296 |
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| 658.827 deC Creating powerful brands: in consumer, service & industrial markets | 658.827 DYE Rising tide: lessons from 165 years of brand building at Proctor & Gamble | 658.827 ELL Strategic brand management | 658.827 FIE Brand book: an insider's guide to brand building for businesses and organizations / | 658.827 FIN Competing for choice: developing winning brand strategies | 658.827 FRA The science and art of branding | 658.827 FUT Future of branding |
£20
Atlantic
1178385/1
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