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What's in a brand : building brand equity through advertising

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Material type: Text

TextPublication details: 1998 Tata McGraw Hill New DelhiSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 JON (Browse shelf(Opens below))	Available		21722

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