Does it pay to advertise ?
Material type: TextPublication details: 1989 Lexington Books MassachusettsDescription: xxi+380pISBN:- 0-669-15897-6(alk.paper)
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | H.T. Parekh Library | GSB Collection | 659.1 JON (Browse shelf(Opens below)) | Available | 22008 |
Browsing H.T. Parekh Library shelves, Collection: GSB Collection Close shelf browser (Hides shelf browser)
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659.1 JEF Advertising / | 659.1 JET Advertising management | 659.1 JON How advertising works : The role of research | 659.1 JON Does it pay to advertise ? | 659.1 JON What's in a name? advertising and the concept of brands | 659.1 JON What's in a name? advertising and the concept of brands | 659.1 KAH Advertising and Promotion: What the Student Sees / |
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