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Butterfly economics: a new general theory of social and economic behaviour

By:

Ormerod, Paul

Material type: Text

TextPublication details: 1999 Faber and Faber LondonDescription: xxii, 217p. 20 cm ; PbkISBN:

978-057120127X

Subject(s):

Economics Economic policy

Contents:

ch. 1. Living at the edge of chaos -- ch. 2. Dedicated followers of fashion -- ch. 3. To catch a thief -- ch. 4. Family values -- ch. 5. 'Use the maths, then burn it' -- ch. 6. Illusion of control -- ch. 7. Quantitative quagmire -- ch. 8. Ups and downs -- ch. 9. Through a glass darkly -- ch. 10. Wealth of nations -- ch. 11. To have and have not -- ch. 12. Great oaks from little acorns.

Summary: Why did VHS, an inferior video recorder technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Ormerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there is." "In this analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	330.905 ORM (Browse shelf(Opens below))	Available		22360

ch. 1. Living at the edge of chaos --
ch. 2. Dedicated followers of fashion --
ch. 3. To catch a thief --
ch. 4. Family values --
ch. 5. 'Use the maths, then burn it' --
ch. 6. Illusion of control --
ch. 7. Quantitative quagmire --
ch. 8. Ups and downs --
ch. 9. Through a glass darkly --
ch. 10. Wealth of nations --
ch. 11. To have and have not --
ch. 12. Great oaks from little acorns.

Why did VHS, an inferior video recorder technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Ormerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there is." "In this analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

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