Retailing management

SECTION I: THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior

SECTION II: RETAILING STRATEGY

Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT

Chapter 12: Managing Merchandise Assortments
Chapter 13: Merchandise Planning Systems
Chapter 14: Buying Merchandise
Chapter 15: Retail Pricing
Chapter 16: Retail Communication Mix

SECTION IV: STORE MANAGEMENT

Chapter 17: Managing the Store
Chapter 18: Store Layout, Design and Visual Merchandising
Chapter 19: Customer Service

SECTION V: CASES

Known for its strategic and current coverage, this new edition continues to be organized around a model of strategic decision-making. The text 's organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiency and customer service. With the Indian economy hovering around the growth rate of 8 percent and the unprecedented consumption boom, and FDI relaxation the Indian retail industry is in a rapid acceleration mode.