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Value-based marketing: marketing strategies for corporate growth & shareholder value
Material type:
TextPublication details: 2000 John Wiley & Sons ChichesterDescription: xii, 370pISBN: - 0-471-87727-1
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H.T. Parekh Library | GSB Collection | 658.80013 DOY (Browse shelf(Opens below)) | Available | 23105 |
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| 658.8 ZYM End of marketing: as we know it | 658.8001 BAI Aesthetics in marketing | 658.80013 BRE Marketing ethics | 658.80013 DOY Value-based marketing: marketing strategies for corporate growth & shareholder value | 658.80013 SCH Marketing ethics | 658.800151 MOU Quantitative analysis in marketing | 658.800285 BIS Strategic marketing for the digital age |
530 dt 08/03/2001
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