Big brands big trouble: lessons learned the hard way

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Material type: Text

TextPublication details: 0 East West Press New DelhiDescription: x, 223pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 TRO (Browse shelf(Opens below))	Available		24366

Previous						No cover image available		Next
Previous	658.827 TEM The Branding of MTV: will internet kill the video star?	658.827 TEM Advanced brand management: building and activating a powerful brand strategy /	658.827 THO Retailization: brand survival in the age of retailer power	658.827 TRO Big brands big trouble: lessons learned the hard way	658.827 TRO Differentiate or die: survival in an era of killer competition	658.827 UPS Master brand manadate: management strategy that unifies companies and multiplies value	658.827 VAN Brand management checklist: proven tools and techniques for creating wining brands	Next

4557 dt 23/09/2002

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