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Pharma sim: a brand management simulation

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Material type: Text

TextPublication details: 1992 Interpretive Software Inc., VirginiaDescription: 142pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 JAM (Browse shelf(Opens below))	Available		24853

Previous		No cover image available		No cover image available	No cover image available		No cover image available	Next
Previous	658.827 IND Beyond branding:how the new values oftransparency and integrity are changing the world of brands	658.827 INS Case studies in brand management	658.827 JAI Managing Brand Transgressions: 8 Principles to Transform Your Brand /	658.827 JAM Pharma sim: a brand management simulation	658.827 JON What's in a brand : building brand equity through advertising	658.827 JON Behind powerful brands: from strategy to campaign	658.827 JON What's in a brand : building brand equity through advertising	Next

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