Marketing communications: contexts, contents and strategies

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Material type: Text

TextPublication details: 1998 Pearson Education Ltd., EnglandEdition: 2Description: xxiii, 656pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.802 FIL (Browse shelf(Opens below))	Available		25623

Previous	No cover image available							Next
Previous	658.802 CRO Revenue management : Hard -core tactics for profit making and market domination	658.802 DAY Market driven strategy: process forcreating value with a new introduction	658.802 DAY Market driven strategy: process for creating value	658.802 FIL Marketing communications: contexts, contents and strategies	658.802 GIU Applied data mining : statistical methods for business and industry	658.802 GUP Strategic marketing management: test and cases	658.802 HIE successful marketing plan : a disciplined and comprehensive approach	Next

755 dt 21/01/2003

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