Marketing engineering: computer assisted marketing analysis and planning

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Material type: Text

TextPublication details: 2003 Pearson Education Asia Pvt. LtdEdition: 2Description: xxiv, 518pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83028 LIL (Browse shelf(Opens below))	Available		25891

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Previous	658.83 WRE Marketing research: text and cases	658.83 WRE Marketing research text and cases	658.83 ZIK Exploring marketing research	658.83028 LIL Marketing engineering: computer assisted marketing analysis and planning	658.834 ABR The observational research handbook: understanding how consumers live with your product	658.834 MAD Moment of clarity: using the human sciences to solve your thoughest business problems	658.834 MAH Understanding Indian consumers	Next

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